Executive Spotlight:
Culture & Why It Matters

IASA Member Registration fee: Waived
Non-Member Registration fee: $50
Wednesday, November 20, 2019

2:00 - 3:00PM EDT

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Event Description:

Peter Drucker, one of the greatest influencer of management practices of all time, was credited with saying “Culture Eats Strategy for Lunch.”  At the time he said it, leaders were focused on creating strategic plans and trying to figure out how they were going to achieve their goals in the next 3 to 5 years.  Today, most of those plans remain in the binders on the shelves in the collecting dust or have been thrown away.  Digital transformations have intensified competition.   The main strategy for success in many organizations involves differentiation; often in the form of creating innovative customer-centric experiences or by leveraging advances in technology to bring new products and services to market faster.  Success often requires a fundamental shift in the mindsets and capabilities of those who are charged with delivery. It also requires a culture with the values and motivation to do so.  This session focuses on what it takes to build and sustain a high-performing culture.  It addresses some of the challenges leaders face trying to change cultures within their organizations and it provides insights organizations that have.

Participants must successfully complete a qualified assessment with a minimum passing grade of at least 75% before issuing CPE credit for the course.

Learning Objectives:

Upon completion of this webinar, participants will be able to:

- Recognize the importance culture plays in driving innovation and change
- Identify insights into the ways that high performing companies leverage their cultures to achieve goals and objectives

- Identify how to assess the performance of culture within an organization



Cathy Ellwood, President
Ellwood Enterprises

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1 CPE credit may be earned for this event!
Field of Study: Information Personal Development
Delivery Method: Group Internet Based & QAS Self-Study
Program Level: Basic
Prerequisites: None
Advanced Preparation: None
Requirements for CPE: Upon logging into the event you will need to confirm your request to
receive CPE credit,  will be required to participate in 50 minutes per hour of presentation 
and will be required to participate in polling and complete the post event survey and and 75% pass rate on test.
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Instructions provided during the event.

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