Maximizing Your IASA Business Show Investment:
Shae Kane, Freeman
Yaffa Cohen-Ifrah, Sapiens
Allan Leonard, Gabriel Group
Thursday, March 15 | 3:30 - 5:00 PM

With tight marketing budgets and a growing list of industry events, it’s important to have a clear conference strategy developed and to follow effective practices. This session will feature a panel of tradeshow experts, bringing you fresh ideas and new tactics on how to improve business development results for your exhibit booths and sponsorships.

The following key areas will be discussed:

  • Selecting the right events
  • Pre-event strategies
  • On-site best practices
  • Post event debrief and follow-through

Additionally, this session will include unique insights into the IASA organization and the upcoming 2018 IASA Annual Conference and Business Show.