Michael Benoit, Blue Cross Blue Shield of Michigan

Michael R. Benoit is the Director of Digital Services and Enterprise Project Management for Blue Cross Blue Shield of Michigan (BCBSM).  He has been at Blue Cross for a total of 19 years including leading his current unit for the last 3 years.  

He is responsible for large scale delivery, systems integration, and support of technical solutions for a number of business units including: The Individual Business Unit, the Middle and Small Group Business Unit, Corporate Communications, Corporate Marketing and Customer Experience, and the Rating and Underwriting unit.  
He is responsible for implementation and support of solutions for the Acquire and Renew business process and technologies supporting customer facing web and mobile applications for Brokers, Group Customers, Members, and individual prospects. One of his key focus areas is driving the expansion of Customer Relationship Management (CRM) across the enterprise.  He is also responsible for the Enterprise Project Management unit for BCBSM and is driving an Agile Expansion. 

He previously held a number of technical leadership roles at Blue Cross since his arrival in 1999.  Prior to that, he worked at both Ford Credit and the Internal Revenue Service.  Mr. Benoit earned an MBA from the University of Michigan – Dearborn. He also earned a BSEE (Electrical Engineering) from Wayne State University. He is married and has two daughters.