IASA Staff

Kerry Crockett is the CEO for IASA.  She has previously served as the Executive Director for the US and Canadian Academy of Pathology, the Society for Pediatric Pathology, and the Society for Hematopathology where she guided strategic plans to success, assisted in product development and launched new programs that assisted pathologists in underserved countries.  Kerry has served on numerous city client advisory boards, task forces and the PCMA Board of Directors. She is a Certified Association Executive, a Certified Meeting Professional, and a Digital Event Strategist.

Engagement Team

James Jenkins is the Strategic Partnerships Director for IASA. A key member of the association’s leadership team, James is responsible for industry relations and key non-dues revenue streams, including enterprise and event sponsorships and exhibit sales. His main areas of focus center around IASA’s signature annual event, IASA Xchange™ and its semi-annual virtual conferences, IASA Xchange™ lite, ensuring we provide lasting value to members, attendees, exhibitors, and sponsors alike. James has over 20 years of consultative selling business development experience in multifamily housing, hospitality, and association industries. Most recently, he served as vice president of business development for Zonetail, Inc. Previously, he served in various leadership roles with the Asian American Hotel Owner’s Association for nearly 15 years.

Kelli Bohannon is the Member Engagement Director for IASA.  She has over 17 years’ experience in increasingly responsible roles focused on membership recruitment, retention, engagement, and satisfaction. Prior to joining the IASA Staff Team in August 2020, Kelli was the Associate Director, Member Strategy for the American College of Cardiology, where she managed three active special interest communities, including Geriatric Cardiology, Women in Cardiology, and the Cardiovascular Care Team.  In her role as Member Engagement Director, Kelli is responsible for the development and implementation of IASA’s membership strategy – at both the national and chapter levels. She also serves as staff liaison for IASA’s Women in Leadership and Diversity & Inclusion Committees.

Kelli lives in beautiful Albuquerque, NM with her wife (Belinda), daughter (Lauryn), and their Australian Shepard Cross (Sir Britches). Kelli enjoys serving as a youth volunteer through her local church and was a Girl Scout Troop Leader for many years.  She is also an active member in the American Society of Association Executives (ASAE) and the International Dyslexia Association (IDA).

Holly Dotson is the Chapter Engagement Manager for IASA. Holly comes to IASA with 13 years of experience in increasingly responsible roles focused on Chapter engagement, program development, training, and volunteer management at Meeting Professionals International (MPI), a 15,000 individual member Association with 70 Chapters. In her most recent position, Holly was the Director, Chapter Operations & Volunteer Program Development for the MPI.  Holly has a passion for volunteer leaders and supporting their personal and professional development through serving.  She’s a fulltime mom and grandmother who loves the beach, hiking, and volunteering for her community and church.

As Chapter Engagement Coordinator, Holly will be responsible for managing the day-to-day operations for IASA’s chapters program. She will also play a key role in the development and implementation of IASA’s new chapter model that will improve the membership experience, enhance engagement, increase retention, and drive growth at the local level.

Holly will work closely with our internal and external teams to help grow our audience through Chapter engagement and deliver value to our Chapters. Her office is in Canton, Georgia.

Emily has over 10 years of experience in increasingly responsible roles focused on member engagement at TH Management, Inc., an Association Management Company. She partnered with associations to develop and execute marketing plans and social media strategies for annual dues renewals and new member campaigns resulting in a 25% increase in membership.

As the Member Engagement Coordinator, Emily will be responsible for supporting the Member Engagement Director in the implementation of recruitment, retention, and engagement strategies for the organization. Emily will work closely with our internal and external teams to help grow our audience through the continued development of recruitment and retainment strategies. Her office is in Charlotte, NC.

Experience Team

Gina Jolly is the Digital Education Director for IASA. She has been with IASA for 38 years, gaining extensive knowledge of the day-to-day back office operations and processes across all areas of IASA during her tenure. Gina began her career at Home Security Life Insurance Company, joining IASA when there were only 3 staff members, supporting its growth in staff and industry offerings.  Gina’s responsibilities include oversight of the national office, accounting and human resource functions, education duties and exhibitor/sponsor opportunities and activities for IASA events, and also providing additional support across a number of committees.  Gina enjoys creating excellent customer service experiences for IASA members and partners, creating a fun, team-oriented environment among staff and volunteers, and stretching her knowledge beyond her core day-to-day functions. Gina’s name has become synonymous with IASA and is evident in the long-lasting friendships built with IASA volunteers and staff, extending long after their service with IASA.

Tricia Stillman is the Education Programs Director for IASA. She has been with IASA for 31 years, holding a variety of positions along the way and gaining a wide breadth of knowledge about IASA, it’s history and volunteers.  She started her career in the insurance industry, then made the jump to the association world with IASA, working for a year, leaving for three and then excited at the opportunity to return to IASA, having missed the smaller association experience, staff and friends made at IASA.  Tricia’s primary responsibilities include coordination of national educational programs for in-person, virtual and on-line offerings, and back office technology. She is a member of the Curriculum, Program Planning, Executive Education, Professional Development, ARF and Technology Program Committees.  What she loves most about working at IASA:  the positive, “can do” team she works with, the continual opportunities to learn and participate in new IASA offerings, and just as importantly, the long term relationships she’s cultivated with staff and volunteers she’s had the pleasure to work with for the last 30 31years.

Tricia lives in Wake Forest, NC, with her husband Warren and dachshund, Izzy. She is a fierce animal lover, enjoys reading, walking, crafting and acrylic painting. She and Warren have three children, Ethan, Brandy and Ashley.

Tracey Gould, M.S. IMC, CPSM, is IASA’s Marketing and Communications Director. Tracey is an award-winning marketing communications executive, published author, and associate professor with 27 years of marcomms experience in the B2B and association industries. Previously, she served as Vice President, Marketing and Communications for NC REALTORS – the 8th largest statewide association with 56,000 members, among other roles in the private industry. She holds a Master of Science in Integrated Marketing Communications from West Virginia University (Summa Cum Laude), a Bachelor of Fine Arts from the University of Arizona, and she recently received a Certificate in Diversity, Equity, and Inclusion in the Workplace from the University of South Florida. She has served as a professor of marketing, public relations, social media strategy, and international marketing for High Point University, West Virginia University, and the Jack Welch Management Institute’s nationally-ranked MBA program. Tracey is based in North Carolina with her spouse, three Gen Z/Millennial kids, and three fur babies (Basset Hound, Vivian; Yellow Lab, Mitch; and, Bluetick Hound, Jude).